University Assignment - Cookbook
This project was completed for the final capstone course of my design degree “Action Research”.
Brief: Expressing through Form and Space.
This brief was very open allowing personal interpretation. I chose to I chose to focus on branding identity and through this I chose to tackle a problem close to home - the eating habits of university students.
Through lots of research (both primary and secondary), I chose to ‘solve’ my problem through a cook book targeted at younger university students, who have recently moved out of home. I created this cookbook to be a fun, engaging and interactive book that would be attractive to the target audience.
I complied a number of recipes - my favourites and typical, easy dishes I believe everyone should know, with a combination of hand drawn illustrations, vectors and photos.
